Radio has usually been a strong “contact-to-action” medium, which is even more true in a environment where consumers obtain models by means of the internet.
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It was a huge good results resulting in an educational function and great participation. Thank you, Castle, for making it happen so wonderfully.
Absolute Radio’s listeners are ‘Reluctant Adults’ and therefore are not like previous generations. They've got mortgages, households, careers as well as other adult tasks but will also want to help keep executing many of the factors they did within their youthful, ‘carefree’ many years.